Breakfast no longer ‘most important meal of the day’, says report

Breakfast no longer ‘most important meal of the day’, says report

The report is the first part of the company’s 2018 Global Insight Series, which examines the breakfast habits and behaviors of consumers on both sides of the Atlantic.

Results show more than a quarter of the respondents spend just five minutes to prepare and consume breakfast during the week, however, 76% say it must at least be healthy.

Furthermore, 69% of the respondents choose healthy over cheap foods, while, surprisingly, 65% put health above taste.

Bread still ahead

When it comes to what people are choosing to eat, Carin Gerzon, global head of marketing communications for DSM food Specialities, told BakeryandSnacks 40% chose bread, while only 25% broke the fast with cereal during the week.

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